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Rich was joined by Sarah Jordan, Founder & CEO of Y.O.U Underwear, to help kick off Indies Week! Y.O.U Underwear is not just about comfy essentials—it’s a brand with purpose. As the UK’s highest-scoring B Corp, they’re on a mission to make fashion more ethical, sustainable, and inclusive. From empowering women through fair trade supply chains to donating underwear to those in need, Y.O.U Underwear proves that business can truly be a force for good. Tune in to hear Sarah’s inspiring journey and how you can support independent businesses making a difference!

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